3 Reasons to Buy a 2023 Genesis GV60, Not a Cadillac Lyriq

The 2023 Genesis GV60 marks the latest entry into the luxury electric SUV segment. And while it doesn’t have the branding cachet of Lexus or Cadillac, the GV60 holds up against the competition. Take the Cadillac Lyriq, for example. Despite not having the Caddy pedigree, the Genesis GV60 beats the Lyriq in several areas.

The 2023 Genesis GV60 has a lower starting price than the Cadillac Lyriq

2023Genesis GV60 | Genesis

The 2023 GV60 is being marketed as not just a luxury brand, but a Genesis. And because many potential buyers don’t have any association with Genesis, it’s easier to impress consumers that this new brand is synonymous with luxury.

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