Beautiful Cadillac ushers in Egypt’s exciting era of luxury and sophistication

  • All-electric Cadillac portfolio supports Egypt’s 2030 sustainable vision
  • Cadillac LYRIQ to hit the market at the end of 2023

EGYPT: Cadillac will redefine luxury motoring in Egypt, starting with the stunning design and artfully integrated technology of the LYRIQ luxury SUV, General Motors (GM) and Al Mansour Automotive announced today.

Globally, Cadillac will be fully electric by 2030, with the LYRIQ leading the way in transforming the brand synonymous with American luxury and innovation.

Cadillac’s all-electric future in Egypt kicked off this week at the COP 27 global sustainability conference in Sharm El-Sheikh, where the LYRIQ is part of GM’s EV demonstration fleet being used by attendees.

Mohamed Mansour, Chairman of Al Mansour Group said: “In a month when Mansour Automotive and GM are Principal Partners of COP 27, the world’s premier climate conference, the launch of the Cadillac LYRIQ represents an exciting look at a cleaner and greener future for Egypt. Our two great companies have been working together for over 40 years and this is another important moment in our long-standing relationship.”

“There is no doubt that the future is electric; the only questions left are when and how?”, said Shilpan Amin, Vice President and President of General Motors International. “Innovation is in Cadillac’s DNA, and in partnership with Mansour Automotive, we have no doubt that Cadillac has the legacy and expertise to bring it closer in Egypt. Not only that, but we make it extraordinary by promising a completely new ownership and driving experience that will redefine what we want and need from our luxury vehicles.”

Sharon Nishi, CEO of General Motors Egypt stated: “Cadillac has an illustrious history in Egypt, especially from the golden age of Egyptian cinema when Cadillac was the ultimate definition of luxury. We are pleased to announce Cadillac’s return to Egypt with its all-new all-electric lineup from 2023. Egypt is one of the key markets for General Motors Africa and the Middle East. The 120th anniversary of our luxury brand Cadillac as an all-electric brand is a milestone for us, and we can’t wait to begin our journey with Egyptian luxury customers.”

“We are committed to delivering Cadillac’s premium and refined customer experience to the Egyptian market. Al Mansour Automotive Company has been a market leader since its inception and continues to bring innovative products, services and technologies to the discerning Egyptian consumer.” Said Mr. Ankush Arora, CEO of Al Mansour Automotive.

Cadillac is defining the future of luxury transportation through a range of exciting new electric vehicles, including the 2023 LYRIQ, which sold out to customers in the United States earlier this year within two hours of its launch.

Cadillac is a true icon of luxury cars with a 120-year history – and its all-electric future will continue to position the brand in terms of technological advancement and luxury for customers.

GM’s advanced and fully flexible Ultium battery platform supports LYRIQ and Cadillac’s future electric portfolio, delivering performance and range that surpasses many petrol vehicles.

Cadillac LYRIQ will be available with premium technologies and exciting performance capabilities, enabled by the vehicle’s special electrical architecture. A 12-module, 102 kilowatt-hour battery pack and four-wheel drive Ultium Platform provide a Cadillac with an estimated 500 hp and 610 Nm of torque and a range of approximately 500 km on a full charge¹. LYRIQ also offers high-speed DC fast charging that allows customers to add an estimated 125 km of range in approximately 10 minutes2 charging time and 265 km of range in approximately 30 minutes3 charging time.

The interior is sleek and simple with a focus on secondary and tertiary design elements, including intricate laser-etched patterns through wood on a metal backdrop, which has never been done before. The large, curved LED screen takes center stage, alongside the signature black crystal grille, and all components are artfully processed, blurring the lines between technology, lighting and decor.

The bold plans to announce Cadillac’s return to Egypt were unveiled at a press conference at The Nile-Ritz Carlton in Cairo on November 10, 2022.

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