Cadillac’s new all-electric Celestiq concept could reinvent the brand – Robb report

It’s been more than half a century since Cadillac dominated the American luxury market. Over the decades, the automaker rolled out show cars that promised to bring the hearts of the country — and the world — back to Detroit sheet metal. But despite bold and often polarizing design concepts, such as the spaceship-like Voyage of the 1980s, the sinister Cien of the early 2000s, and the elegant Elmiraj of 2013, Cadillac’s production cars often fell short of the promises made by their eye. -catching prologues. We hope things are different this time with the Celestiq, a sleek, fast grand tourer that heralds Cadillac’s shift to electrification, and perhaps the strongest attempt yet to revive the brand’s glory days.

“The future of Cadillac design changed when we made the decision to go all-electric,” said Magalie Debellis, head of Cadillac Advanced Design. Robb report. “It was the opportunity for a rebirth of the brand.”

The all-electric Cadillac Celestiq concept.

Cadillac

A careful blend of past and future defines the Celestiq, with its low, wide proportions made possible by GM’s Ultium electric platform, the same that underpins the Cadillac Lyriq crossover and new battery-powered GMC Hummer. At a time when many EVs are transitioning to forward-cab designs, Cadillac maintained a strong stance with the rear-cab design featuring the Celestiq — think muscular back legs — with a fastback glass roof that evokes the hues of a modern Porsche 928.

Still, the Celestiq stays true to long-established Cadillac design cues, such as strong vertical light signatures and a familiar front fascia, though the latter has been redesigned for electrification since large air intakes are not required. “The grille is a total reinvention, integrating advanced technology artfully integrated with a very sculptural and proud front that blurs the boundaries between the different elements,” explained Debellis. “Being all-electric gave us the freedom to reinvent and push the boundaries with a very distinctive avant-garde design.”

The interior of the all-electric Cadillac Celestiq concept.

Inside the Celestiq, a 55-inch LED display stretches from door to door.

Cadillac

Extensive lighting is now the norm for any luxury car, and the Celestiq is no exception. “As you approach the vehicle, the lighting choreography welcomes the passengers, illuminates the badge and then moves towards the headlights like a digital “rain” for a truly vertical lighting design signature,” says Debellis.

Designers and engineers looked to early Cadillac models for inspiration, including the hand-built, limited-edition 1957 Eldorado Brougham and custom, pre-war V-16 sedans. Further inspiration came from mid-century architecture, including the work of Eero Saarinen, whose credits include GM’s famed design studio in Warren, Michigan.

The interior of the all-electric Cadillac Celestiq concept.

The interior, made of handcrafted materials, has reclining executive seats in the rear.

Cadillac

Inside the Celestiq, a 55-inch LED display extends from door to door, with technology that blocks the driver’s view of the passenger side of the screen to minimize distractions. Debellis calls the cabin “incredibly airy and modern” and points out the fold-flat rear executive seats and the glass roof, which uses suspended particle technology that enables four different zones of variable lighting, from transparent to completely opaque – a welcome feature in warm and sunny climates. Debellis also says that while details have yet to be announced, the interior materials will be hand crafted and “use a variety of sustainable and socially conscious design practices.”

The rear portion of the all-electric Cadillac Celestiq concept.

While many EVs are moving to cab-forward designs, the Celestiq has a strong cab-back stance.

Cadillac

An upcoming model based on the Celestiq is slated for production by the end of 2023. The price is reported to be close to $300,000, but Debellis promises more details on the vehicle later this year. We hope many of the elements of the show car, including the tinted glass roof and instrument panel, make it to the showroom floor. Meanwhile, the Cadillac Celestiq concept car will be on display at a private event during this month’s Monterey Car Week.

Click here to see all photos of the Cadillac Celestiq concept.

The Cadillac Celestiq Show Car in Photos

The all-electric Cadillac Celestiq concept.

Cadillac

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