Cadillac’s new all-electric Celestiq concept could reinvent the brand – Robb Report

It’s been more than half a century since Cadillac dominated the American luxury market. In recent decades, the automaker has rolled out show cars that promised to bring the hearts of the country — and the world — back to Detroit sheet metal. But despite bold and often polarizing design concepts, such as the spaceship-esque Voyage of the 1980s, the sinister Cien of the early 2000s, and the elegant Elmiraj of 2013, Cadillac’s production cars often fell short of the promises made through their eyes. done. – catchy prologues. We hope things will be different this time around with the Celestiq, a sleek, fastback grand tourer that heralds Cadillac’s shift to electrification, and arguably the strongest push ever to revive the brand’s glory days.

“The future of Cadillac Design changed when we made the decision to go all-electric,” said Magalie Debellis, head of Cadillac Advanced Design. Robb Report. “It was the opportunity for a rebirth of the brand.”

The all-electric Cadillac Celestiq concept.

Cadillac

A careful blend of past and future defines the Celestiq, with its low, wide proportions enabled by GM’s Ultium electric platform, the same that underpins the Cadillac Lyriq crossover and the new battery-powered GMC Hummer. At a time when many EVs are switching to forward-facing designs, Cadillac maintained a strong cab-rear stance with the Celestiq—think muscular rear quarters—with a fastback glass roof that evokes the hues of a modern Porsche 928.

Still, the Celestiq stays true to Cadillac’s long-established design cues such as strong vertical light signatures and a familiar front end, although the latter has been redesigned for electrification as large air intakes are not required. “The front grille is a total reinvention, integrating high technology artfully integrated with a very sculptural and proud front that blurs the boundaries between the different elements,” explains Debellis. “Being all-electric gave us the freedom to reinvent and push the boundaries with highly distinctive avant-garde design.”

The interior of the all-electric Cadillac Celestiq concept.

Inside the Celestiq, a 55-inch LED display stretches from door to door.

Cadillac

Extensive lighting is the norm for any luxury car these days, and the Celestiq is no exception. “As you approach the vehicle, the light choreography welcomes the passengers, illuminates the badge and then moves towards the headlights like a digital ‘rain’ for a true vertical lighting design signature,” says Debellis.

Designers and engineers looked to early Cadillac models for inspiration, including the hand-built, limited-edition 1957 Eldorado Brougham and custom pre-war V-16 sedans. Further inspiration came from mid-century architecture, including the work of Eero Saarinen, whose credits include GM’s famed design studio in Warren, Michigan.

The interior of the all-electric Cadillac Celestiq concept.

The interior, made of hand-crafted materials, features reclining executive seats at the rear.

Cadillac

Inside the Celestiq, a 55-inch LED display stretches from door to door, with technology blocking the passenger’s view of the driver’s screen to minimize distraction. Debellis calls the cabin “incredibly airy and modern” and points to the reclining rear seats and glass roof, which uses floating particle technology that allows four different zones of variable lighting, from transparent to completely opaque – a welcome feature in warm weather. and sunny climates. Debellis also says that while details are yet to be announced, the interior materials are handcrafted and “use a variety of sustainable and socially conscious design practices.”

The rear section of the all-electric Cadillac Celestiq concept.

While many EVs are switching to cab-forward designs, the Celestiq has a strong cab-rearward stance.

Cadillac

An upcoming model based on the Celestiq is slated for production by the end of 2023. The price is reported to be close to $300,000, but Debellis promises more details about the vehicle later this year. We hope many of the showcar elements, including the tinted glass roof and instrument panel, make it to the showroom floor. Meanwhile, the Cadillac Celestiq concept will be showcased at a private event during this month’s Monterey Car Week.

Click here to see all the photos of the Cadillac Celestiq concept.

The Cadillac Celestiq Show Car in Photos

The all-electric Cadillac Celestiq concept.

Cadillac

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