Country star Chris Stapleton’s Ram Heavy Duty Traveler is retro gold

The truck, built in partnership with Ram, features styling cues from the 1970s and 1980s, including a raised hood ornament

Article content

  • Ram Trucks and Chris Stapleton teamed up on this one-off custom
  • Its color scheme and choice of wheels are nods to all things retro
  • Badge fonts and that hood ornament are modern takes on the ’70s and ’80s

Advertisement 2

Article content

See, your author will be the first to admit that some of his vehicle tastes to the expressive side of things. Gold-plated badges, faster stripes, and exhaust pipes the size of sewer cannons all rank pretty high in this guy’s Top 40. special edition with retro paint design and a freakin’ hood ornamentyou can bet this writer will sit up with your silver belt buckle and take notice.

It’s called the Ram Traveler, a collaboration between Stellantis and country music artist Chris Stapleton. The truck has a number of elegant design elements that nod to the vintage character of Ram trucks from the late 1970s through the 1980s. Anyone who was there at the time will recognize the square font used for those badging on Traveler’s doors and tailgate, not to mention the three-dimensional Ram hood ornament. Despite the corny pedestrian safety laws, Ram should immediately market the latter as an option.

Ad 3

Article content

Designers call these exterior colors “Palomino-inspired,” with Linen Cream, Radar Red, Bison Brown, and Cashmere fusing to create the looks shown here. Striped graphics work well with modern truck styling, something that doesn’t always translate to older trucks made with a T-square. We would have ditched the RamBox option, by the way. Retro-inspired Turbo Fin 18-inch wheels are wrapped in white-letter knobbly BFGoodrich tires.

Inside the truck you’ll find the expected tributes you’d pay to an artist making a living in Nashville, including burr walnut trim and speaker grilles inspired by snazzy guitar amps. The checkered headrests initially seem out of place next to the Bison Brown seats until it is understood that it is the same pattern of fabric that Stapleton wore on the cover of his debut album. Under the console lid is more diamonds and a few lines from one of the songs titled – you guessed it – ‘Traveller’.

Ad 4

Article content

Recommended by Editorial

The truck brand and Stapleton have been associated for a few years and have worked together, such as the 2016 Ram Nation concert and instrument donation for students at the singer’s former high school in Kentucky. They are also currently sponsoring a Stapleton exhibit at the Country Music Hall of Fame and Museum. And you know that in a few weeks there will be a song on the charts with the word “Aries” in it.

Ram doesn’t seem to have any plans to migrate any of these Traveler design cues to its production versions – but this writer is pretty sure he wouldn’t be the only one to spec a new Ram Heavy Duty with a hood ornament and blocky retro badges. Message to Aries: do it.

Matthew Guy photo

Matthew Kerel

Whether driving an off-road machine over rough terrain, towing trailers with a pickup or getting into a sports car, Matthew is never far from something with four wheels and an engine. He is a member of AJAC and lives in rural Nova Scotia. Find him on Facebook and Instagram @DudeDrivesCars


Postmedia is committed to maintaining a vibrant yet civilized forum for discussion and encourages all readers to share their thoughts on our articles. It can take up to an hour for comments to appear on the site. We ask that you keep your comments relevant and respectful. We’ve enabled email notifications: you will now receive an email when you receive a reply to your comment, when there’s an update to a comment thread you follow, or when a user you follow makes a comment. For more information and details on customizing your email settings, visit our Community Guidelines.

Leave a Comment