Direct Connection Contingency Program provides $10,000 per win for Dodge Challenger Mopar Drag Pak Racers

AUBURN HILLS, Mich., February 16, 2022 /PRNewswire/ —

  • Direct Connect, the exclusive new source of Dodge brand Factory Supported Performance Parts, offers $10,000– to win unforeseen rewards for Dodge Challenger Mopar Drag Pak racers
  • Direct Connection Contingency Program will be a $10,000 winners purse up for grabs for Drag Pak racers at NHRA Factory Stock Showdown and NMCA Factory Super Cars events
  • Direct Connection also helps racers build their own custom Drag Pak with 13 race-ready kits, four graphics packs, and Direct Connection catalog performance “recipes.”
  • Contingency program also extends long-term support for NHRA grassroots racers in additional classes who win or finish second while using specified Direct Connection parts
  • Direct Connection parts available for purchase through Dodge Power Brokers dealers right from the start March 9, 2022
  • Direct Connection Contingency Program builds on the momentum of the Dodge Never Lift campaign, a two-year roadmap to the brand’s performance future
  • Dodge 24 Months of Muscle Never Lift calendar can be viewed at Dodgegarage.com/never-lift
  • For full information and details on the emergency direct link program, visit DodgeGarage.com/racing-hq or NHRARacer.com

Dodge puts its money where its parts are when it comes to Direct Connection, the brand’s exclusive new source of factory-backed performance parts. The Direct Connection Contingency Program offers Dodge Challenger Mopar Drag Pak racers $10,000 to win at National Hot Rod Association (NHRA) Factory Stock Showdown and National Muscle Car Association (NMCA) Factory Super Cars events, giving Drag Pak contestants multiple chances to take home a five-figure winner’s purse during the 2022 season.

The $10,000 purse, the largest available contingency prize from a manufacturer in both the NHRA Factory Stock Showdown and NMCA Super Cars classes, is up for grabs for Drag Pak drivers at a total of 14 events. The NHRA Factory Stock Showdown schedule includes eight stops during the 2022 season, while NMCA Factory Super Cars will have six races.

The Direct Connection Contingency Program continues the advance of the Dodge Never Lift campaign, which provides a 24-month roadmap for the future of the marque’s performance. The Dodge 24 Months of Muscle Never Lift calendar can be viewed at Dodgegarage.com/never-lift.

Last month, the Never Lift campaign announced the Dodge brand’s partnership with Tony Stewart Racing, which will feature a Top Fuel driver Leah Pruett and three-time Funny Car World Champion Matt Hagan with Direct Connection and Dodge Power Brokers livery in professional competition. With the announcement of the new contingency program, Direct Connection’s reach is expanded to support drag racers in the amateur ranks.

“Dodge remains committed to the grassroots racers and enthusiasts who build our brand, and the $10,000-to-win Direct Connection Contingency Program is a perfect pipeline to feed the spirit and enthusiasm that feeds us,” said Tim Kuniskis, Dodge brand CEO – Stellantis. “We not only provide our Drag Pak drivers with Direct Connection- performance parts to help them dominate, but we also reward those who compete and win with the largest contingency prize available in NHRA Factory Stock Showdown and NMCA Factory Super Cars.

In addition to the new $10,000-to-win Drag Pak wallet, the Direct Connection Contingency Program also offers $1,000 for every win and $500 for a second-place finish by a Drag Pak driver in the NHRA Stock and Super Stock classes. The program will also continue Dodge and Mopar’s longstanding support for a variety of grassroots NHRA racers competing in the Stock, Super Stock, Super Gas and Super Street classes. The Dodge Top Finisher Award continues to provide cash rewards to the Stock, Super Stock, Super Gas and Super Street drivers from Dodge, Chrysler or Plymouth racecars to go furthest in eliminations at 22 national NHRA events.

Racers who wear the Direct Connection decal and use specified parts, including the brand’s valve covers, intake manifolds and Drag Pak engine assembly, will also receive monetary rewards for wins or second-place finishes in the NHRA Lucas Oil Drag Racing competition.

Full details and rules for the 2022 Direct Connection Contingency Program are available at DodgeGarage.com/racing-hq or NHRARacer.com.

Direct connection for Dodge Challenger Mopar Drag Pak Racers
The new lineup of Direct Connection performance parts offers 13 race-ready kits and four graphics packs for the Dodge Challenger Mopar Drag Pak, a factory-built, turnkey drag car for NHRA and NMCA competitors. The new Direct Connection parts catalog, now available for download from DodgeGarage, also includes suggested Direct Connection performance “recipes” to help Drag Pak racers dial in their race cars.

Direct Connection parts for the Drag Pak will be available for purchase through the new Dodge Power Brokers dealer network – the authorized source for Direct Connection parts with personnel trained to provide performance-oriented customer service – from March 9, 2022. For customers with parts questions, the Direct Connection hotline is now live at (800) 998-1110 with technical support available directly from the performance experts.

Direction Connection race-ready kits and graphics packs for the Drag Pak include:

  • NHRA 7.50 ET certified body kit
  • 354 cu. in. Supercharged HEMI® engine
  • Race drivetrain kit
  • RaceTech basic saddle set
  • RaceTech Headrest Seat Kit
  • Bogart base wheel/tyre set
  • Weld Racing Beadlock lightweight wheel/tyre kit
  • Exterior kit
  • Interior kit
  • Race suspension kit
  • Body electrical and fuel kit
  • Motor controller kit
  • Engine system kit
  • Graphics (four available unique packs)

SOURCE Stellantis

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