Dodge opens the first wave of its new Power Brokers dealerships. At least 100 dealers, in 34 states across the country, will specialize in selling high-performance vehicles such as the 2022 Dodge Challenger and Charger SRT models. The dealers will have specially trained personnel and service technicians to also sell and install Direct Connection Performance Parts to make Dodge’s vehicles even more powerful and faster. Dodge plans to expand its network of Certified Power Broker Dealers in the near future.
Certified Dodge Power Brokers Dealers
Dodge established these dealerships to provide concierge-level service to performance fans. To be certified as a Power Broker dealer, the dealer must meet special Dodge standards and agree to train personnel to meet a level of expertise in high-quality and specialty parts installation. For example, the Power Brokers will sell Tuner and Stage kits that can boost the Dodge Challenger SRT Hellcat Redeye and Challenger SRT Hellcat to 885 horsepower and over 750 horsepower, respectively.
Direct Connect Modern Performance parts installed or replaced by a Dodge Power Brokers dealer on a Dodge vehicle carry the Base Three Year/36,000 Mile Limited Warranty for New Vehicles and the Five Year/60,000 Mile Limited Warranty on the Powertrain . The Power Brokers will only install parts and kits that are legal in every state.
“Today marks a milestone for our brand – the Dodge Power Brokers dealer network and DCPerformance.com are operational and ready to accept orders for factory-backed Dodge performance parts through Direct Connection,” said Tim Kuniskis, Dodge Brand CEO – Stellantis. “Dodge Power Brokers are not only the exclusive source for Direct Connection parts, but these dealers have personnel trained to guide enthusiasts through potential Direct Connection performance upgrades and then complete the installation of Direct Connection parts. act, while preserving the vehicle warranty. The network is rolling out with an initial group of nearly 100 dealers – that number will only grow.”
Catering to performance-oriented customers
In addition to providing concierge service, the dealers also have a Direct Connection Hotline that offers technical support to owners who want assistance. That number is 1-800-998-1110. Experts will explain to you what is available and how it can meet your needs. Enthusiasts can find the nearest Dodge Power Brokers dealer at Dodge.com/power-broker-direct-connection.html. The dealers will also sell vehicles with Direct Connection upgrades already installed.
A new website, DCPerformance.com’s new online headquarters, will serve as a one-stop resource for searching, shopping, pricing and purchasing Direct Connection parts. The Direct Connection Modern Performance parts are designed, developed and tested by the engineers at Stellantis. That’s why they have factory backed performance warranty coverage. Direct Connection has a lineup of more than 200 parts, including 14 performance kits for the production Dodge Challenger, 13 race-ready kits and four graphics packs for the Dodge Challenger Mopar Drag Pak. Parts are supplied through the nearest Power Brokers Dealer.
Dodge Never Lift Two Year Campaign
Today’s Dodge Power Brokers and Direct Connection announcement reveals the next “garage door” of the Dodge Never Lift campaign, a two-year roadmap to the brand’s future performance. You can view the 24-month announcement calendar at Dodgegarage.com/never-lift. A complete list of the original Dodge Power Brokers dealer network is available at Dodgegarage.com/power-brokers-dealers and also at Dodge.com/power-broker-direct-connection.html.
A new online home at DCPerformance.com will allow enthusiasts to order Direct Connection performance products through the Dodge Power Brokers dealer network. Direct Connection has a lineup of more than 200 parts, including 14 performance kits for the production Dodge Challenger, 13 race-ready kits and four graphics packs for the Dodge Challenger Mopar Drag Pak. View pricing and product details including: vehicle fitment, 50-state emissions regulatory, installation instructions, installation time, dealer hourly wages, and warranty information for Modern Performance parts.
Direct Connection’s performance parts portfolio includes four product categories: Modern Performance, Crate Engines, Drag Pak and Vintage Muscle parts.
Avoid photo and video
Follow Mary Conway on @maryconwaymedia and send her car news tips for future stories.