Dodge is offering a multicolored wrap for the 2023 Challenger for a limited time

Can’t choose from one color? Why not choose them all!? This $3,700 Challenger scheme may be the best throwback yet

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Fans of the Mopar brand who are also often unable to make big decisions will appreciate the latest offering from the speed demons at Dodge. In partnership with a company called CG Detroit, buyers can specify a new Challenger in not one, but 14 colors. On one car.

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To be clear, the vehicle does not roll out of the factory this way. The collaboration with CG Detroit and Dodge has resulted in this unique wrap, one that includes more than a dozen standard colors in a single palette. The entertaining names are all here – Plum Crazy, Sinamon Stick, Go Mango, Sublime – along with shades of gray like Granite and Triple Nickel.

The cost for this hilarity is $3,700 in America, an amount that gets you the packaging but not the installation, which must be done at a shop certified by the wonks at 3M. The shawl looks best when viewed from the side, where all 14 colors are visible at once. The same trick can be replicated while looking straight at the car, a feat that can be pulled off by NBA players or those of us with access to a drone.

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From the back, this application allows Challengers to fool bystanders into thinking it’s just a black or gray car with a mismatched white painted bumper, due to shades on the grays applied to the back of this wrap. Up front, a plethora of colors will greet oncoming traffic as the front is Plum Crazy, but Sublime is visible near the bonnet and Go Mango encompasses the windshield frame.

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That angle actually makes the car look more like an old-school Jeff Gordon car from the Rainbow Warrior years at Hendrick Motorsports. That would be a neat callback, except, you know, wrong brand.

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What it is however, a throwback is also a perhaps more obscure old Plymouth ad from the 1970s that similarly showed off the brand’s full 25-color paint palette at the time on a Plymouth ‘Cuda. At the time, the “Paint Chip ‘Cuda” was just a marketing gimmick that only existed in print, but it has since disappeared from the pages of your old Hot Rod magazine and made by the folks at the Wellborn Musclecar Museum.

Alert readers will recall that the Challenger and its Charger sibling are leaving at the end of 2023, marking the end of an important era for Stellantis and the Dodge brand in particular. The company has released a phalanx of special editions so far this year, most of which were recalled to a key footnote in Challenger or Charger history. They’ve got another trick up their sleeve, originally scheduled for a reveal at this year’s SEMA show in November, but has since been pushed back to an yet-to-be-announced date.

Matthew Guy photo

Matthew Kerel

Whether driving an off-road machine over rough terrain, towing trailers with a pickup or getting into a sports car, Matthew is never far from something with four wheels and an engine. He is a member of AJAC and lives in rural Nova Scotia. Find him on Facebook and Instagram @DudeDrivesCars


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