Dodge joins Porsche as most appealing brand in important JD Power study

The folks at Dodge need to know what their customers like.

The Stellantis brand that makes a living from heavy horsepower Hemis led all brands in the mass market and ranked overall with Porsche in the JD Power 2021 US Automotive Performance, Execution and Layout Study to be released Wednesday. The annual APEAL study is essentially a measure of brand appeal, ranking brands on a 1000-point scale.

This was the second year that Dodge topped the mass-market category with a score of 882. Dodge’s brother, Ram, took the No. 2 mass-market place, followed by Nissan, GMC, and Ford. Among the premium brands, Genesis, Land Rover, Lincoln and BMW Porsche followed.

General Motors had the most awards at the vehicle segment level with five. The other Detroit Three members, Stellantis and Ford, won one and two vehicle segments, respectively. The Nissan Maxima was the overall top model.

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