Ford’s CEO reportedly thinks the Cadillac Lyriq hasn’t taken it “far enough.”

General Motors is not afraid of an overhaul. In the recent commercials, passengers exclaim things like, “That’s not a Buick!” to emphasize the dramatic redesign. However, some say GM’s new electric vehicle, the Cadillac Lyriq, isn’t different enough. Early consumer reviews are positive, but an industry expert has some advice on how to avoid landing on the list of least desirable EVs. Ford CEO Jim Farley says Cadillac has not taken Lyriq’s innovation far enough and warns that Lyriq may not have what it takes to compete, particularly in US markets, and should look to China for the future.

What Cadillac Lyriq Needs to Compete in the EV Market

2023 Cadillac Lyriq| Cadillac

Electric vehicles have been on the market for a decade, but between January and March 2022, EV registrations increased by 60% despite an 18% decline in the car market, according to Automotive News. This increase in sales is due in part to automakers addressing consumer concerns about price, battery range and usability with their latest designs. Changing the type of outlet required, extending battery life and optimizing costs have made EVs more appealing to the average consumer, not just car enthusiasts.

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