How Cadillac plans to take on Rolls-Royce with the new hand-built Celestiq EV

A few years ago, there was a time when you would be easily forgiven if you thought Cadillac just didn’t exist. The American car brand may have been the best in the United States, but it hasn’t always been an easy ride for the once-super-luxury company. However, recent years have been a little different, with Cadillac wants to come to the fore more and more. And of course, as the EV future approaches, Cadillac is eager to get involved.

Cadillac wants to put itself back at the forefront of luxury car design in every possible way. The EV revolution is the perfect opportunity for that, and so will the all-new Celestiq EV. Tired of being in the shadow of European brands, Cadillac unveiled this car in July 2022, and it will go straight into the world of ultra-luxury cars, with a starting price likely to be around $300,000. Cadillac aims big with this car and wants to take over the power of Rolls-Royce and show that America knows a thing or two about luxury.

The key details behind the Celestiq EV

Cadillac Celestiq Front Quarter View Front
via Cadillac

While the car is currently described as a concept, Cadillac says this is actually the car people will get when production actually starts. In fact, it is a show car, more than a concept car. The only major difference is that the real car will be highly customizable by individual buyers, while this current car is obviously not. Cadillac hasn’t really occupied the ultra-luxury territory since 1957, when they released the Eldorado Brougham, so it will be hard to compete against luxury giants like Bentley and Rolls-Royce.

While we don’t have exact details about the powertrain, the Cadillac Celestiq should have two electric motors, one per axle, and a similar level of acceleration compared to the Tesla Model S and Porsche Taycan. But don’t expect it to be as sporty as the CT5-V Blackwing that Cadillac also makes. Expect this car to be a much quieter, tamer and more comfortable experience. In reality, it harks back to Cadillac’s glory days, when those qualities were what the company was originally known for. That is a great asset for the manufacturer.

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Compete with Rolls-Royce

Cadillac Celestiq Rear Details Close Up
via Cadillac

One way Cadillac hopes to do battle with Rolls-Royce is the customization offered on the car. And it’s a pretty extreme level of customization too. For example, each car can be greatly adapted to what the customer wants. This ranges from materials in the interior to the extreme levels where buyers can personalize the exterior. They can literally pick any paint color they want. Rolls-Royce has been offering this level of service for more than a century and now Cadillac is ready to step in.

How all that will be handled by General Motors and the Cadillac dealers we don’t know yet, but it’s going to be a big job for them. But this is important to Cadillac as they strive to improve the overall customer experience and provide something that can be anchored in their DNA in the future. What makes this car even more remarkable is that each of these Cadillacs will be hand-built by artisans, which is another way Cadillac brings it to Rolls-Royce. This means that every copy of Celestiq’s will be truly unique to that customer, even if they all ordered the same specs.

Making sure the inside is just as luxurious

Cadillac Celestiq Interior Details
via Cadillac

In the concept car, we get a glimpse of how luxurious this new Cadillac EV will be. The cabin features bright red leather upholstery, a 55-inch digital dashboard and Eames-inspired bucket seats. And yes, this is all for show on this concept, but the production interior will be very close, if not identical, to what we see on this show car. The exterior itself is quite striking, with clean lines, a sloping roof and quite a busy rear. It’s very different from any Cadillac for many years.

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Can Cadillac compete with Rolls-Royce?

Cadillac Celestiq Rear View Distant Shot
via Cadillac

The answer to the above question is one that only time will tell. Rolls-Royce has virtually dominated this ultra-luxury space for many years, along with rivals such as Bentley. In America, Lexus and Infiniti cars are perhaps better known for their luxury offerings, so the Celstiq has some truly gargantuan competition to face. But equally gigantic are the ambitions of Cadillac and this car. They don’t rest on their laurels and want to show the world clearly what they can really do. Well, we wait with bated breath to see if the production version lives up to the concept’s promise.

Sources: CNN Business, Cadillac

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