AUBURN HILLS, Michigan, August 15, 2022
AUBURN HILLS, Mich., Aug 15, 2022 /PRNewswire/ —
Popular Heritage Colors Return for Model Year 2023, Commemorative Plaques Added, SRT Jailbreak Program Expands and New Vehicle Allocation Plan Announced
- Dodge teases seven 2023 special edition models, hidden under car covers with cryptic graphics, during the first day of Dodge Speed Week at M1 Concourse in Pontiac, Michigan
- Six new models share a connection to iconic Dodge vehicles from the past
- The seventh and final 2023 Dodge model will be the last of its kind and will be unveiled at the 2022 SEMA Show in Las Vegasscheduled for Nov 1-4, 2022
- Heritage exterior colors B5 Blue, Plum Crazy Purple and Sublime Green return to the fold, as does modern Destroyer Gray
- Every 2023 Dodge Charger and Challenger vehicle will carry a “Last Call” commemorative plaque under the hood
- Popular SRT Jailbreak models to be expanded by 2023 with 717 horsepower Dodge Charger and Challenger SRT Hellcat
- All 2023 Charger and Challenger models are assigned to dealers at once, allowing customers to efficiently and easily identify vehicles for purchase
- For complete information about Dodge and the brand’s Never Lift plan, which provides a 24-month roadmap to Dodge’s future performance, visit Dodge.com and DodgeGarage.com.
The Dodge Charger and Dodge Challenger, in their current form, are coming to an end and the Dodge brand is seizing the opportunity to celebrate in true, over-the-top Dodge style. The Dodge 2023 lineup will pay tribute to the muscle car pair with seven special models, the return of a rainbow of historic colors, an expansion of SRT Jailbreak models, a commemorative “Last Call” underhood plate for all 2023 Charger models. and Challenger vehicles and a new, customizable vehicle assignment process.
Demon, Hellcat, Redeye, Scat Pack, Shaker, Jailbreak. Iconic Dodge Charger and Challenger models have ushered in a second golden age of the muscle car, continuously increasing the magic number for performance from the original Hellcat’s 707 horsepower to the 840 horsepower Challenger SRT Demon. Since the modern Charger was launched in 2005, the Brampton (Ontario, Canada) Assembly plant has built 3 million Dodge vehicles, good for one billion horsepower.
Charger and Challenger lead the way – Challenger closed 2021 as the No. 1 muscle car in the US – with enthusiastic demand that will only gain momentum as the brand teases the rollout of the 2023 vehicle range.
“We’re celebrating the end of an era—and the beginning of a bright, new, electrified future—by staying true to our brand,” said Tim Kuniskis, Dodge Chief Executive Officer at Stellantis. “At Dodge we never lift, and the brand will mark the last of our iconic Charger and Challenger nameplates in their current form in the same way we came here, with a passion for both our products and our enthusiasts driving us to create as much uniqueness as possible in the muscle car community and in the marketplace.”
New Models Embrace Dodge’s Heritage
Dodge will pay tribute to the long and storied history of the Dodge Challenger and Dodge Charger by introducing seven heritage-influenced models for the 2023 model year. The models were teased and showcased under full vehicle covers at M1 Concourse in Pontiac, Michiganduring the first day of the three-day Dodge Speed Week event, featuring announcements and reveals of current Dodge products.
Each model will have a connection to an iconic Dodge model from the past, dating back to the dawn of the muscle car era in the 1960s and 1970s. Images on each vehicle cover provide hints to the secret identities of the models displayed in M1 Concourse.
Details and specific information on six of the vehicles will be released later this year. The new models will be offered on a first-come, first-served basis at top-selling Dodge dealerships, with a list of dealerships to be shared on DodgeGarage.com.
The seventh and final 2023 Dodge model will be the very last of its kind and will be unveiled at the 2022 Specialty Equipment Market Association (SEMA) Show in Las Vegasscheduled for Nov 1-4, 2022.
Heritage colors, plaques and jailbreaks
The Dodge brand is also celebrating its 2023 model range by bringing back three beloved historic exterior colors: B5 Blue, Plum Crazy purple and Sublime green. A popular modern color, Destroyer Gray, is also returning to the fold. Charger and Challenger will each offer 14 exterior colors in total for 2023. 2023 Charger and Challenger R/T models will also feature new “345” fender badging, highlighting the 345-cubic-inch HEMI® engine under the hood.
All 2023 Dodge Charger and Challenger models will also carry a special “Last Call” commemorative plaque under the hood, making every 2023 Charger and Challenger a true collector’s vehicle. The “Last Call” plaque under the brushed aluminum hood features the vehicle’s name and a silhouette of the vehicle, as well as “Designed in Auburn Hills” and “Mounted in Brampton” to proclaim the origin of each vehicle.
The brand is also expanding the range of its popular SRT Jailbreak models, introduced earlier this year for the Dodge Charger and Challenger SRT Hellcat Redeye Widebody, unlocking ordering restrictions on color combinations and exclusive content. For the 2023 model year, Jailbreak models will also be available for the 717 horsepower Challenger and Charger SRT Hellcat, giving even more owners the opportunity to build their own unique muscle car.
Making the “Last Call”
Dodge takes a new approach to get the Charger and Challenger into the hands of its enthusiasts. The entire 2023 Charger and Challenger model year will be allocated to dealers at once, making it easier for customers to identify and secure their dream car.
Dodge will provide customers with a guide to locating their desired Charger or Challenger at DodgeGarage.com, which will include information on all 2023 Charger and Challenger inventory at each Dodge dealer.
Ordering and pricing information for the 2023 Dodge Charger and Challenger will be announced closer to the sale date.
For over 100 years, the Dodge brand has continued the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with muscle cars and SUVs delivering unparalleled performance in each of the segments in which they compete.
Dodge drives forward as a pure performance brand, offering SRT versions of every model across the lineup. For the 2022 model year, Dodge will supply the drag-strip-dominant 807-hp Dodge Challenger SRT Super Stock, the 797-hp Dodge Charger SRT Redeye, the world’s most powerful and fastest mass-produced sedan, and the Dodge Durango SRT 392, America’s fastest, most powerful and capable three-row SUV. Combined, these three muscle cars from Dodge make the most powerful brand in the industry, with more horsepower than any other American brand in the entire range.
In 2020, Dodge was named the #1 Brand in Initial Quality, making it the first ever domestic brand to be ranked #1 in the JD Power Initial Quality Study (IQS). In 2021, the Dodge brand was ranked #1 in the JD Power APEAL Study (Mass Market), making it the only domestic brand to do so for two years in a row.
Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellaantis. For more information about Stellantis (NYSE: STLA), visit www.stellantis.com.
Follow Dodge and company news and video at:
Company Blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge Brand: www.dodge.com
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge, https://www.youtube.com/StellantisNA
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