Dodge is an interesting company that has seemingly gone against the grain from day one. Dodge has been noticeably slow to get into the EV space. While other brands announced they were spending billions on R&D on electric motorcycles, Dodge continued to make billions of horsepower muscle cars named after literal monster. However, unlike the early days of the Dodge Brothers, Stellantis is now at the helm of the Dodge brand, and things are changing. Now comes a new monster electric Dodge muscle car, and supposedly makes a “sound you can’t imagine”.
How will the Dodge EV sound?
Stellantis CEO Carlos Tavares presented Dodge’s new eclectic muscle car in Amsterdam last week at a strategic planning meeting to discuss the venture into EVs. According to Motor1, before going into details of the brand’s plan to expand into the EV realm, he said this new model will make “a sound you can’t imagine”.
Dodge is known for its power, sound and speed. And in holding on to that reputation, Dodge’s upcoming electric muscle car has a tough road ahead of it. However, it seems that Stellantis is well aware of what needs to be done to get Dodge Charger and Challenger fans on board with an all-electric car.
Unfortunately we don’t have a sound clip yet, but if we’re not excited enough already, MotorTrend gives us some more to chew on with another quote from the head honcho, “[the sound] is just so brilliant it’s shocking.”
Will the sound of Dodge’s electric muscle car be enough?
RELATED: The Dodge Electric Muscle Car Is Coming, And So Is The Return Of The Mysterious Fratzog
Dodge brand chief Tim Kuniskis was approached by Tavares about six months ago to explain Dodge fans’ thoughts on an electric muscle car. His concern was to keep muscle car enthusiasts interested in the brand once the gas-guzzling monster V8s turn into punchy, eco-friendly cars of the future.
According to MT, Kuniskis responded in the classic Corpo way, a market survey. The research showed that Dodge customers in their thirties are open to Dodge’s automotive stuff — donut cracks and parking lot burnouts — in EV. However, the lack of the V8 racket could harm the car’s success. So Dodge’s engineers designed a “shocking” sound suited to what Dodge claims will be the fastest production car. Tavares actually used the word “shocking.”
Despite the apparent pun, the sound is said to be truly wild. Still, the team is still working on making the Dodge EV sound even louder and more extreme.
Stellantis has perspective
As MotorTrend points out, Stellantis’ Chrysler leg is made up of emotional brands. People don’t buy Jeep Wrangler and Dodge Challenger hellcats because they are objectively good. That’s not to say they aren’t good in their own way, but the truth is that these models are bought because customers love them. More specifically, they like the version of themselves that sees them driving a screaming Hellcat or blazing new trails in a Wrangler.
“Chrysler is one of the emotional pillars of the former FCA. It is important for us to give this well-founded brand a future and a chance to recover,” said Tavares.
The rollout of this new EV plan for especially Stellantis and the Chrysler brand is taking shape with the first model to be rolled out, a production car based on the Chrysler Airflow concept. Even though this EV is coming soon, it won’t hit the market until 2025. And let’s not forget the promised madness of whatever this Dodge EV concept will be.
RELATED: Does Dodge’s New Electric Muscle Car Kill the Charger and the Challenger?