His time, at least in his current form, is almost at an end, but the aging Challenger isn’t done fighting yet. After selling the Ford Mustang in 2021, the Dodge Challenger is still selling well despite rising fuel prices. However, recent months have shown that there is one more muscle car out there challenging the 2022 Dodge Challenger for the sales crown. And it comes from Dodge’s own house of muscle.
The Dodge Charger beat the Dodge Challenger – and Ford Mustang – in Q2 2022 sales
Before we get started, you should know that there is an update for the Challenger vs. Mustang sales price battle. As of the end of the second quarter of 2022, the Ford Mustang will outsell the Dodge Challenger. While Ford sold only 12,258 Mustangs to Dodge’s 14,558 Challengers in Q2 2022, the Mustang sold better in Q1 2022. So far, Ford has sold 26,244 Mustangs this year, while Dodge has sold “only” 25,682 Challengers. And keep in mind that Ford counts sales of Mustang and Mustang Mach-E separately.
However, both the Mustang and Challenger will have to bow to the Dodge Charger when it comes to sales in 2022. In the second quarter of 2022 alone, Dodge sold 23,020 chargers, bringing the total number of units sold in 2022 to 38,459. In fact, by 2022, Dodge sold about 1.5 chargers for every Challenger.
The Mustang selling slightly more than the Challenger in 2022 makes some sense. First, Ford curtailed Mustang production last year due to supply chain issues. That logically meant that there weren’t that many Mustangs for sale. But to be fair, the Challenger also had some supply chain issues last year.
Second, while both the Mustang and Challenger offer V6s, the Challenger does not have a four-cylinder option. Some muscle car fans may scoff at the EcoBoost Mustang, but it really is a fast car. And, more importantly, the speed comes with less pain at the pump.
However, the sales difference between the 2022 Dodge Charger and Challenger makes even more sense.
Why is the Dodge Charger more popular than the Challenger?
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At first glance, the sales success of the 2022 Dodge Charger versus the Challenger may seem strange. Although they share a platform, the Challenger is the more retro-looking muscle car. It’s also slightly cheaper and offers a manual, although the Hellcat is temporarily suspended. And while both the Challenger and Charger Hellcat Redeye offer Widebody variants, Dodge chose the latter to embody the Demon.
In the real world, however, the 2022 Dodge Challenger brings several valuable benefits to the Charger. First, the Charger has more passenger and cargo space, MotorTrend reports. It also has four doors, making access to the rear seats easier. In addition, while neither the Charger nor the Challenger are safety examples, the former has better IIHS ratings.
In addition, the Charger is arguably cheaper than the Challenger in the long run. Compared to its two-door brother, the Charger has higher residual values. It is also more expensive to insure a Challenger than a Charger. So while the charger costs a little more, it makes up for it with a lower cost of ownership. And by the way, these two muscle cars have identical EPA fuel economy ratings.
In other words, the 2022 Dodge Charger outsells the Challenger because it is more practical with the same level of performance.
Will the Charger’s sales success continue into 2022?
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Since Dodge can’t magically make the 2022 Challenger more practical, the Charger will keep that advantage this year. Admittedly, that doesn’t automatically mean the Charger will win the sales crown this year. However, it’s worth noting that the Charger also outperformed the Challenger in 2021, and also by a margin of nearly 50%.
Maybe that’s why Chevrolet makes a four-door Camaro replacement.
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