Ram could show concept medium truck to dealers in March

Detroit — Ram dealers begging for a mid-sized truck offering will soon be able to see what someone might look like.

Ram CEO Mike Koval Jr. On the floor of the Detroit auto show, The Detroit News told The Detroit News that he is considering showing a concept version of the smaller truck at the brand’s dealer meeting in March, its first since 2015. It must be authentic for it “built to serve.” ” image and capabilities of the Stellantis NV brand, while also being in the “vein” of its electrification revolution.

“I’m considering showing them a medium-sized concept,” he said of the dealer meeting. “It’s my little test case of 4,000 testers. … I want to show them this concept and see what they say, and we’ll go from there.”

The pickup market used to be focused on the full-size market with multiple variations, but Stellantis’ competitors have pushed smaller, entry-level segments as they cut sedans. Ford Motor Co. has the Ranger and now the compact Maverick, which he launched last year. General Motors Co. has the mid-sized GMC Canyon and Chevrolet Colorado.

“It’s become a really competitive new frontier,” said Sam Fiorani, vice president of forecasting at AutoForecast Solutions LLC. “It doesn’t seem like too much of the new volume is cannibalizing full-size sales. It’s bringing younger buyers into the fold and hopefully keeping them in the loop to buy a full-size truck later.”

The 2008 Dodge Dakota TRX4 double cab.

Ram will show a full-size concept version of its all-electric 1500 pickup in Los Angeles in November. A production version is coming in 2024.

Leave a Comment