This is where undoubtedly the biggest battle in the electric vehicle (EV) race will be played: trucks/pickups.
This segment of electrification is certainly the one whose margins are not as high as luxury electric sedans, but it is the segment where sales volumes will be among the highest. And. sales volumes equal popularity. It is quite possible that the winner of this race is often identified by the masses as The Maker or The Brand of Electric Pickups.
All the protagonists are aware of this. And just like in a car race, they know that whatever company that starts on pole position has the advantage, but that doesn’t guarantee it will cross the finish line first. The race is played on the parts of the track where overtaking is allowed, but can also be won or lost during pit stops where the leaders have an interest in preparing well and managing their pit stops: when should they stop? How long to change the wheels? They will have to calculate everything to try and get to the top of the pits.
Rivian (RIVN) – Get the Rivian Automotive Inc. report, the fledgling manufacturer of electric pickups and SUVs, won qualifying and started the race on pole. Rivian, which has e-commerce giant Amazon (AMZN) – Get the Amazon.com Inc. report and Ford (f) – Get report from Ford Motor Company as shareholders, it began production of its electric pickup, the R1T, last September.
Ram teases his first all-electric pickup.
GM (GM) – Get the report from the General Motors company came second in qualifying with the GMC EV Pickup, the electric version of the iconic Hummer, with first deliveries taking place at the end of 2021.
Ford and its highly anticipated F-150 Lightning, the electric version of the best-selling F-150, are in third place. The Dearborn, Michigan automaker has just started production of the F-150 Lightning, but had to suspend reservations due to overwhelming consumer interest.
Then get in an order that the race judges have yet to determine GM again with the Chevrolet Silverado electric pickup expected in the fall of 2023 and Tesla (TSLA) – Get Tesla Inc. Report and his highly enigmatic Cybertruck whose production will start in 2023 after being delayed several times.
Finally comes Aries but the Stellantis (STLA) – Get Stellantis NV Report pick-up brand – Fiat Chrysler and French Peugeot merged to form Stellantis – know that the race is not lost yet. And if Aries masters all the unexpected elements of this battle, the group may well catch up with the leaders.
The brand has just unveiled a new teaser of its first all-electric Ram 1500 pickup, which is expected to hit the market in 2024. The new 15-second video was posted on the social network Twitter. Titled Ram Revolution, it shows the front of the vehicle that appears to have a futuristic design. This vehicle has an LED headlight that will undoubtedly get people talking.
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“Time to steal some thunder. 😎,” the brand wrote, clearly referring to the F-150 Lightning. “Unleash Fall 2022. https://RamRevolution.com.”
Aries builds excitement
Sure, there’s still total vagueness about this vehicle, but we can already see some details. We know the grille will be gaping and massive, as a pickup grille should be, but the teaser gives us a glimpse of the darkness of the illuminated RAM letters and above all an unprecedented visual signature composed of tang optics that extend on both forms sides on the other side of the grille, like lightning bolts that energize the RAM 1500 pickup.
We also envision that the base will be the all-new STLA Frame platform: it offers a range of up to 500 miles and battery packs between 159-200+ kWh.
However, we don’t know if the vehicle we see in this teaser and in another teaser to be revealed in March will be the vehicle that will be produced or just a prototype.
While they wait to find out more, some commentators on Twitter are already starting to salivate about the exciting race that is forming in the truck segment between longtime automakers and disruptors.
“I’m holding off on buying a truck to save up for this new electric Ram,” one user wrote. “I think I have 3 years to save.”
“Can’t wait. Make sure the truck looks better than the other electric trucks,” commented another user.
“I’m probably going to cancel my Cybertruck order…I’m getting old waiting for that! I’ll see…” commented another Twitter user.
Stellaantis, which has been slower to adopt electric vehicles than its US and European rivals, is just starting to build momentum around its new line of electric vehicles. The company announced a comprehensive plan last year to electrify the lineups of most of its brands, including EV versions of popular Dodge cars and several Jeep models.
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