Ram teases electric 1500 pickup, launches website for ‘revolution’

Ram’s electric pickup truck is still two years away, but the “Built to Serve” brand gives the public a sense of a concept vehicle and a chance to share what they want from the EV.

The Stellantis NV brand launched RamRevolution.com on Tuesday. It’s a hub that gives customers an inside look at Ram’s “EV philosophy” and a forum to share what they want from the new truck. The brand will also be holding a “Ram Real Talk Tour” in the coming year, a series of talks at various events for truck owners to talk to designers and engineers about what an electric pickup should do to meet their needs. Cities and dates are coming.

“Our mission with an EV truck is to be the best, designing and building trucks that meet the real needs of our owners,” said Ram CEO Mike Koval Jr. to The Detroit News. “We’re building an all-truck electric car that makes no compromises. It will pull, tow and go all the way and keep working, whatever we ask of it.”

The Ram 1500 Battery Electric Vehicle will be launched in 2024, following Ram’s all-electric ProMaster commercial vehicle in 2023, which already has a buyer in Amazon.com Inc. The electric pickup will also follow the launch of EV trucks from Rivian Automotive Inc., which has begun supplying its R1T trucks; Ford Motor Co., which is launching the F-150 Lightning this spring; and General Motors Co., which is already building the GMC Hummer EV pickup and will launch the electric Chevrolet Silverado early next year.

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