The 2022 Ram 1500 inspires a new line of boots and apparel to help skilled trades

New for Labor Day 2022, the Ram 1500 extends its commitment to help train skilled craftsmen with a new line of boots and apparel. The new line of boots and clothing is called ‘Built for the Driven’ and capitalizes on the ‘Built to Serve’ philosophy of the Ram brand.

Second collaboration with Wolverine

This is the second line Aries launched in connection with Wolverine. Like last year’s boots and clothing line, the “Built for the Driven” collection will benefit the craftsman. The limited edition apparel and boots will help support the SkillsUSA Hope Fund. The fund helps young people pursue a career in skilled crafts. There is a desperate need for skilled professionals in all aspects of business. Auto companies need skilled craftsmen to help update factories, but every company needs the workers. There is a shortage of tool and mold makers, but also a serious national shortage of plumbers, electricians and construction workers. Wolverine is an American company with 139 years of experience.

“Together with Wolverine, we are excited to release our second licensed collection “Built for the Driven” to raise awareness around educational opportunities among skilled craftsmen,” said Marissa Hunter, senior vice president of marketing, Stellantis North America. “From the thoughtfully designed work boots to the graphic T-shirts, this collection is designed to educate and empower young men and women entering the workforce about the many reputable career paths available in skilled trades.”

“Our partnership with the Ram Truck brand has enabled us to seamlessly connect with existing and new consumers with our unique and targeted product,” said Scott Schoessel, VP of marketing at Wolverine. “Although, most importantly, this co-branded collection helps inspire the next generation of skilled craftsmen to advance their careers and close the craft gap that still exists in our country.”

What products are available

In addition to the two favorite work boot styles of the Wolverine x Ram Tradesman Safety Toe boot and co-branded socks from the 2021 collection, the new “Built for the Driven” collection includes the addition of a graphic tee, sweatshirt and beanie. Each item is designed to reflect the quality and craftsmanship the brands are known for encouraging the next generation of skilled craftsmen to pursue their passions. The limited edition “Built for the Driven” collection of boots, apparel, and accessories are all American-made.

As part of the launch, Wolverine is donating $75,000 to the SkillsUSA Hope Fund, providing more youth with fair access to opportunities to advance their careers. The brand partnership between Wolverine and Ram Truck is based on the brands’ shared missions to support educational opportunities around the skilled trades, born out of Wolverine’s longstanding Project Bootstrap platform. Through his Project Bootstrap, Wolverine has contributed nearly $2 million to organizations supporting craftsmen over the past 5 years. The collaboration helps young people to change the course of their lives.

“Participating in the SkillsUSA masonry competitions allowed me to build relationships with the supporting companies, which ultimately jump-started my career,” says Ashton White, SkillsUSA Member and National Gold Medalist for Masonry. “Joining SkillsUSA will allow students to be ready to work from day one as they will develop the necessary personal, workplace and technical skills for their careers. I have been given so many great opportunities through SkillsUSA and I am grateful to be a part of this great organization.”

The “Built for the Driven” items from the second edition of the Wolverine and Ram Truck brand collection are available in limited quantities at www.wolverine.com with prices ranging from $15 to $229.

Aries photo

Mary Conway is a professional automotive journalist with decades of experience specializing in the analysis of automotive news. She covered the Detroit Three for the Detroit ABC affiliate for over twenty years. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up in Wisconsin.

Follow up Mary Conway @maryconwaymedia and send her car news tips for future stories.

Leave a Comment