The Cadillac Lyriq electric SUV could lead the brand’s return to Australia

After months of speculation and a number of stalled launches, General Motors appears to be gearing up the Cadillac brand for a relaunch in Australia – with the Lyriq electric SUV likely to arrive first.

The iconic American luxury car brand Cadlliac may soon be revived in Australia after several stalled starts over the past two decades, government documents show.

The 2023 Cadillac Lyriq electric SUV appears to be the first model slated to go on sale, signaling a return to the local market after 11th-hour relaunch plans were aborted by Holden in 2008.

Trademark applications discovered by Motivation show General Motors has applied to use the name of Cadillac’s new Lyriq electric SUV – strong evidence that the luxury brand is considering a return to local showrooms.

The Australian trademark for the Cadillac name has been held since August 2020 – as the Holden brand was phased out in Australia and GM’s Specialty Vehicles division prepared for Chevrolet’s relaunch.

Teased as a concept in 2020 and unveiled in production form the following year, the Lyriq is Cadillac’s first all-electric model, featuring a 100 kWh battery that delivers a 255kW/440Nm electric motor on the rear axle, with an estimated driving range of just over 500 kilometers (US EPA certified). An all-wheel drive version is also planned.

As reported in July 2022, GM has been hinting at an Australian return for the Cadillac brand for nearly two decades, with the luxury arm spearheading the US auto giant’s electric expansion into the international market.

Cadillac has registered worldwide sales of 374,000 cars for 2021, according to enthusiast website GM authority – consisting of all petrol models.

Last year’s global sales numbers were Cadillac’s second best in its 120-year history, and now it appears the company is targeting markets like Australia to continue its resurgence.

“The Cadillac Lyriq name and logo were recently registered as a trademark, which has led to speculation,” said a General Motors spokesperson. Motivation.

“It is customary for GM to secure important trademarks around the world. GM has registered several brands to protect them from unauthorized use. Given the high level of interest, it is not uncommon for some registrations to cause excitement. But we are not commenting on Cadillac and our focus is on Chevrolet Silverado and Chevrolet Corvette.”

According to the federal government’s database, the ATS was the last Cadillac model filed for a trademark in 2011.

It’s not the first, or even the second, that GM plans to launch Cadillac in Australia – in 2008, the US auto giant is set to re-introduce the brand after a local absence of more than six decades, before the global economic downturn company paralyzed. finances, forcing it to pull the pin at the 11th hour.

After the Cadillac revival broke down in 2008, the first shipment of about 100 Cadillacs already in Australia was later sent to New Zealand to be sold, and Cadillac signage destined for Holden dealers was instead returned to GM headquarters in Detroit.

In 2015, a senior Cadillac executive told me Motivation the company planned to return to Australia by 2020 – plans that were put on hold, likely due to delays caused by the pandemic.

If it goes on sale locally, the Cadillac Lyriq would be the first all-electric car to be sold by General Motors in Australia, with Holden only offering the plug-in hybrid Volt in this market.

“We don’t make plug-in hybrid electric vehicles, we believe in an electric future,” said Cadillac’s President and Managing Director of Strategic Markets, Christian Soemmer. Motivation in July 2022.

“We believe we have a much greater opportunity with our electric vehicles and we want to double down on electric vehicles rather than bridging technology.”

The Cadillac Lyriq is based on GM’s ‘Ultium’ electric vehicle architecture – the same technology that underpins the GMC Hummer EV, and which will also form the basis of the Chevrolet Silverado EV pickup when it goes on sale abroad coming.

While local pricing is yet to be announced, the Cadillac Lyriq costs about the same in the US as a Mercedes-Benz GLE, starting in rounds from $114,000 plus on-road costs in Australia.

It’s not clear if the Cadillac Lyriq will be factory built by General Motors as a right-hand drive vehicle, or if it will be “converted” to a right-hand drive vehicle by a third party – as Walkinshaw does with a other company. GM product, the Chevrolet Silverado pickup.

Ben Zakaria

Ben Zachariah is an accomplished writer and automotive journalist from Melbourne, who has worked in the automotive industry for over 15 years. Formerly a truck driver in the United States, Ben will complete his MBA in Finance in early 2021. He is considered an expert on classic car investments.

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