The stunning Cadillac ushers in an exciting era of luxury and sophistication in Egypt

  • Cadillac’s all-electric portfolio supports Egypt’s sustainable vision for 2030
  • Cadillac LYRIQ will go on sale at the end of 2023

EGYPT: Cadillac will redefine luxury motoring in Egypt, starting with the stunning design and artfully integrated technology of the LYRIQ luxury SUV, General Motors (GM) and Al Mansour Automotive announced today.

Globally, Cadillac will be all-electric by 2030, with the LYRIQ leading the transformation of the brand synonymous with American luxury and innovation.

Cadillac’s all-electric future in Egypt began this week at the COP 27 global sustainability conference in Sharm El-Sheikh, where the LYRIQ is part of GM’s EV demonstration fleet used by attendees.

Mohamed Mansour, Chairman of the Al Mansour Group said: “In a month when Mansour Automotive and GM are Principal Partners of COP 27, the world’s premier climate conference, the launch of the Cadillac LYRIQ represents an exciting glimpse of a cleaner and greener future for Egypt. Our two great companies have been working together for more than 40 years and this is another important moment in our long-standing relationship.”

“There is no question that the future is electric; the only questions that remain is when and how?”, said Shilpan Amin, Vice President and President of General Motors International. “Innovation is in Cadillac’s DNA and in partnership with Mansour Automotive, we have no doubt that Cadillac has the heritage and expertise to bring this closer in Egypt. Not only that, but we’re making it extraordinary by promising a completely new ownership and driving experience that will redefine what we want and need from our luxury vehicles.”

Sharon Nishi, general manager of General Motors Egypt stated: “Cadillac has an illustrious history in Egypt, especially dating back to the golden age of Egyptian cinema, when Cadillac was the ultimate definition of luxury. We are pleased to announce Cadillac’s return to Egypt with its all-new, all-electric lineup starting in 2023. Egypt is one of General Motors’ most important markets in Africa and the Middle East. The fact that our Cadillac luxury brand becomes an all-electric brand in its 120th year is a milestone for us and we can’t wait to start our journey with Egyptian luxury customers.”

“We are committed to delivering Cadillac’s first-class and sophisticated customer experience in the Egyptian market. Al Mansour Automotive Company has been an industry leader since its inception and continues to bring innovative products, services and technologies to the discerning Egyptian consumer.” stated Mr. Ankush Arora, CEO of Al Mansour Automotive.

Cadillac is defining the future of luxury transportation through a range of exciting new electric vehicles, including the 2023 LYRIQ, which sold out to customers in the United States within two hours of its introduction earlier this year.

Cadillac is a true icon of luxury cars with a 120-year heritage – and its all-electric future will continue to position the brand at the forefront of technological advancement and customer luxury.

GM’s advanced and fully flexible Ultium battery platform will form the foundation of the LYRIQ and Cadillac’s future electric portfolio, offering performance and range that exceed many gasoline-powered vehicles.

The Cadillac LYRIQ will be available with premium technologies and exciting performance capabilities made possible by the vehicle’s special electrical architecture. A 12-module, 102 kilowatt-hour battery pack and an Ultium four-wheel drive platform will give a Cadillac an estimated 500 horsepower and 610 Nm of torque and a range of approximately 500 km on a full charge¹. LYRIQ also offers super-fast DC fast charging, enabling customers to add an estimated 125 km of range in approximately 10 minutes2 charging time and 265 km of range in approximately 30 minutes3 charging time.

The interior is clean and simple with a focus on secondary and tertiary design elements, including intricate laser-etched patterns through wood on metal decor, which has never been done before. The large, curved LED screen is the focal point, along with the signature black crystal grille, and all components are artfully crafted, blurring the lines between technology, lighting and decor.

The bold plans to announce Cadillac’s return to Egypt were revealed at a press conference at The Nile-Ritz Carlton in Cairo on November 10, 2022.


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