What do the letters RAM stand for?

Although the RAM Trucks brand capitalizes its name on its pickup grilles, the letters are not an acronym. Ram now refers to the male longhorn sheep that have become the automaker’s mascot. But the word actually has its origins in a unique technology invented by a Mopar drag racing team in the 1950s.

The Ram Chargers were a drag racing team

In 1959, Chevy cars dominated the drag strip with their big V8 engines. Then, over Chrysler Engineering Institute (CEI) luncheon, 20 students challenged each other to design a Mopar that could beat the Chevies at the races. They threw in $30 each, bought a 1949 Plymouth coupe, and got to work building a race car in their spare time.

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