What if Dodge rebadged the Alfa Romeo Giulia for North America?


This story features independent illustrations of an imaginary Dodge-branded Alfa Romeo Giulia created by Thanos Pappas for CarScoops that are not related to or endorsed by Dodge or Alfa Romeo.

The fact that the forthcoming Dodge Hornet will be a rebadged version of the Alfa Romeo Tonale made us wonder what would happen if the two Stellantis marques went further in badge engineering. So we imagined the Dodge version of the Alfa Romeo Giulia as an imaginary Italian-American marriage that never happened.

Platform sharing is so common in our world that automakers don’t even try to hide it. Still, most auto groups and alliances have moved away from badge engineering and offer unique body panels for sister models to match each brand’s design language. Those range from as much as the entire body to as little as the front. Since the Dodge Hornet is closer to the second scenario, we decided to keep the changes minimal for the sedan.

Also Read: Will Dodge’s move to rebadge the Tonale hurt Alfa Romeo’s image in America?

As you can see from the renders, we kept most of the Giulia’s body panels and lighting units intact. Naturally, the changes are focused on the front, with a redesigned bumper and hood inspired by the Dodge Charger SRT Hellcat Redeye. The new grille connects the elongated headlights of the Giulia, effectively replacing Alfa Romeo’s iconic scudetto. The large bumper intakes and the pronounced splitter provide a rather aggressive look, enhanced by a set of black stripes and the convex bonnet with an integrated scoop.

The rest of the sculpted bodywork remains standard, but a new set of black-painted SRT wheels and a refreshed color palette could bring a little American flavor to the Italian sedan. After all, Dodge is known for its very talented color and trim department that kept buyers interested in the aging Charger and Challenger. This would extend into the cabin with SRT-branded sports seats and new upholstery options.

What would you call it?

If Stellantis was serious about putting Dodge decals in an Alfa Romeo, they would definitely need a new name. The Giulia is 4,639 mm (182.6 in) long, which would put it a segment below the 5,084 mm (200.2 in) long Dodge Charger, and shorter than the discontinued 4,849 mm (190.9 in) Dodge Avenger . This means it can bring any Dodge or Plymouth nameplate back from the dead, following its predecessor’s rebadging strategy. A few options we liked were the names Plymouth’s Fury and Turismo.

Regardless of the name, appropriate powertrain choices for the Dodge sports sedan would come from the Giulia sibling’s sporty Veloce and Quadrifoglio trims. The former features a turbocharged 2.0-litre four-cylinder producing 276 PS (206 kW / 280 PS), while the latter gets a twin-turbocharged 2.9-litre V6 producing a healthy 503 PS (375 kW / 510 PS). hp). To avoid internal competition, Dodge could opt for the less powerful engine that makes fewer ponies than the standard V6-powered Charger. Still, the exceptional driving dynamics of Alfa Romeo’s Giorgio platform would make the new Dodge sedan a joy to drive.

Read also: Dodge Teases Electric Muscle Car Concept, Looks Like a ’68 Charger

And now we let our imagination run wild, we have to deal with the real problems. The Alfa Romeo Giulia has not been successful sales-wise in the US market and while a Dodge twin could give it a sales boost, it would never become a bestseller. Sedans are a slowly dying breed and Dodge buyers will probably find it hard to beat the stereotype about Italian cars and their reliability.

The other elephant in the room is the age of the model. The Giulia was launched in 2015, so it makes no sense for Dodge to market a seven-year-old sedan with some makeup. Still, we have to admit that our imaginary Dodge Fury/Turismo would feel quite young compared to the seventh-generation Charger dating back to 2010, and the third-generation Challenger introduced in 2008.

In conclusion, we are quite aware that our renderings will remain fiction, and that’s probably a good thing. Stellantis has recently rolled out four modular EV architectures that will be widely used across its entire portfolio of brands, including Alfa Romeo and Dodge. Hopefully, however, the upcoming models will have their own character, with a unique design. After all, this is one of the key points of Carlos Tavares, CEO of Stellantis, who recently said he was confident there will be enough differentiation in future EVs, despite the use of shared underpinnings.

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